The world of top level domains is about to see its population increased by another exciting option that will have wide spread appeal. Afilias, a global domain registry, released that they have added the new top level domain (gTLD) .PROMO to their portfolio of top level domains. Their goal is to be the new destination for promotional offers on the internet.
Top level domains are the part of a websites address or URL that are to the right of the dot. In the past, options were limited to 23, primarily dominated by the .COM top level domain. Recently the options have been increased to close to a thousand. The new top level domains will help the search engine user find sites by domain names that describe the sites contents.
The company believes the marketplace will quickly find the value the .PROMO domain brings in stimulating and capturing sales. Afilias is always searching to add attractive gTLDs to our portfolio, and .PROMO, which offers genuine value to registrants and end-users, meets the whole criteria.
Promotions have always been a vital part of almost every sales process worldwide, especially branded products. According Razorfishs’ 2015 Global Digital Marketing Report, consumers are knowledgeable of their value to their favorite brands, and they expect to be rewarded. Over 70% of consumers worldwide believe its important for brands to reward them with special offers and promotions.
Companies will soon have the ability to put their promotions on the new .PROMO domain extension, making it easy for consumers to discover the promotions and participate. .PROMO is the ideal place for all sorts of promotions: promotional codes, coupons, special discounts, sales events, daily deals, sweepstakes, contests, loyalty programs, and giveaways. Additionally it is instantly understood in a number of of languages and is a highly searched keyword.
.PROMO quickly and clearly communicates a special deal or offer that works for any brand, product, store, market segment, or industry. Consumers are constantly searching for promotions, and .PROMO addresses are a natural place to find exactly what they need, said Roland LaPlante, Chief Marketing Officer of Afilias. We believe companies will quickly find and realize the value this domain brings in stimulating and capturing sales. Afilias is always looking to add attractive gTLDs to our portfolio, and .PROMO, which offers genuine value to registrants and end-users, meets each of our criteria.
The launch schedule for the .PROMO top level domain will be released later in the summer. This will present an opportunity for companies to take advantage of the .PROMO domain during the upcoming holiday selling season. This will also increase the exposure of the domain to the public.